2012-07-22

Two Canadian Companies Compete To Win Health Market Share

A lot is being said about the need to make healthy food choices in our lives. Unfortunately, as usual, proponents of the 'eat right' crowd seek to push their agenda through legislation.

Changing eating habits is not easy but that's something best left up to the consumer to decide. Not a politician.

Grocery stores now offer a wide array of healthy alternatives to various foods and they get to do that because companies often provide consumers with choice.

Don't like bread made with vegetable oil? No problem. Buy the one made with olive oil. Don't like white bread? Buy Spelt. Or whole wheat. Or Kamut. Or 14 ancient grains.

It's not just bread. Dairy has expanded its prouct line. Same with, of all things, chips. Baked chips, for example, in sunflower oil is a better choice for some. 

The same with meats and poultry. You know times are changing when Halal prepared meats are available.

Two companies seem to be really driving into healthy choise market. Maple Leaf Foods and Schneiders. Scheiders with their Country Naturals and Maple Leaf with their 'Nothing but the good stuff.' line.

I've tried their chicken, sausages, cold cuts, hot dogs (no mechanically separated stuff), and for the first time I bought bacon yesterday.

Outstanding quality and taste.

People have no excuse anymore. The choice is available. If they still choose to buy the cheaper option, then that's their business and their business alone.

We have the power to change our habits but not everyone cares. That's freedom.

The beauty in all this is these companies weren't coerced into this action. With the government imposing itself more and more on food (and they will eventually begin to compel grocery stores to sell certain items I am sure), here's an example of two companies following market trends and capitalizing on it free of any Bloombergian Fascism.

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